Marketing & Communications

Marketing Manager CV Example (UK, 2026)

Demonstrates how to quantify campaign performance, lead generation and budget ownership on a UK marketing CV.

Personal statement

"CIM-qualified Marketing Manager with 8 years of B2B and B2C experience across SaaS and retail. Increased qualified pipeline by 142% YoY and delivered a £1.8m ABM programme with a 6.4× ROI."

Selected achievements

  • Led a 6-strong marketing team across content, paid and lifecycle channels.
  • Owned £1.2m annual marketing budget with full P&L responsibility.
  • Launched ABM programme generating £1.8m of new pipeline in 9 months.
  • Reduced CAC by 38% through CRM automation and segment-led messaging.

Skills block

HubSpotSalesforceGA4ABMSEOPaid socialBrand strategy

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